Failed! Failed! Failed! ... miserably!
It's destined for failure even before the campaign was released nationwide.
What a joke. If the idea cannot stick within the ministry (of PM some more), how could it be proliferated and practiced by all the government agency.
Clearly, that is how they talked among themselves and there is no concrete intention to treat all Malaysians equal. It's a political ploy!
Malaysian Indians and Chinese are "pendatang" for sure, so are the Malays. Check the history.
Get real, racists are always racists. They would not change their minds.
Solution? Change the regime.
Following excerpt taken from TheMalaysianInsider news article PM’s aide to quit over ‘racist’ remarks
KUALA LUMPUR, Feb 2 — Datuk Seri Najib Razak’s aide Datuk Nasir Safar will tender his resignation after allegedly saying “Indians came to Malaysia as beggars and Chinese especially the women came to sell their bodies” at a 1 Malaysia seminar in Malacca, comments that undermined the Prime Minister's recent charm offensive.
Read more here at PM’s aide to quit over ‘racist’ remarks